The business model is based on a 25,000 hole growing system.  By following this model, the farmer can expect produce sales of $250,000 per year.  This is based on 10 crop changes per hole per year with average sales per hole of $1.   

In addition to produce, this model will generate sales of Tilapia.  The ratio of produce holes to fish is 6:1.  The Tilapia sales will once a year if certain variety tilapias are used with a projected sale of 4800 pounds each harvest.  That equates to approximately $12000 per harvest.